Six Major Consumer Trends in Social Media
— Social media recently reached a major tipping point – not in its number of users, but in the way consumers use social media. The fundamental difference in consumption between social media and mainstream media can now be summed up in one word: “active.” Until now, all media outlets have principally been consumed passively, e.g. watching TV, listening to the radio, seeing a poster, etc. have been passive
Tags: Social Media, social media trends